Early in 2017, the ATEC Board voted to explore options for a new council logo. After months of discussion, thought and persistence, the council is happy to present its new emblem.
“Given how much ATEC has grown in the last few years, and the aggressive plan it has to expand its footprint, we thought it was time to reconsider the nearly sixty-year-old mark,” said ATEC President and Spartan College of Aeronautics and Technology Vice President of International Development Ryan Goertzen. “The initial goal was to maintain familiarity, while adding more modern elements.”
A special task force was formed to sketch out a new concept that was representative of ATEC’s mission: to promote and support aviation maintenance technician education.
“We aimed to create something that represents all sectors of aviation, and all the opportunities available to future aviators,” said ATEC Director and AMT Magazine Chief Editor Ron Donner. “The paper airplane takes us back to where it all began, it is synonymous with education.”
The team chose to move forward with the paper plane concept, agreeing that the icon best captured the essence of aviation in education: imagination. “It is familiar, simple, romantic and the foundation of innovation, said ATEC Director and AIM Director of Education Debbie Wiggins. “The flight path is illustrative of where we’ve been, and where we’re going.”
“With the new look, ATEC ushers in the next era. The future of the industry depends on the upbringing of the next generation, and ATEC is proud to be part of the equation,” said Goertzen. “I am truly proud of this team and thankful for their dedication and commitment to ATEC to make this project a reality and one that will last many more generations to come.”
Members are invited to download the new ATEC member badge, for display on their website and marketing materials.
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